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Martech Asia
Sep 15, 2022
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Henry Shelley, Managing Director, APAC, TripleLift, shares with MartechAsia his insights on native advertising and its promises.
As their name suggests, native ads appear completely at home in their surroundings. Located within the editorial feed of publisher placements, they are seamlessly integrated with their environment, reflecting the look and feel of the web page, app or article they feature in. They can also be scaled across desktop, mobile web or mobile apps and can use the same attribution models that display campaigns rely on.
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