the blaze strategy

Chief marketing officers have a tough job. This year, they've been responsible for keeping consumers spending through the economic downturn, reaching coveted Gen Z audiences, and figuring out how new technology, such as generative AI, can transform advertising.

Martin helps General Mills stay ahead of newer disruptor food-and-beverage brands. He runs an internal team, Gworks, that works across the marketing, research-and-development, and consumer-insights units. The group's goal is to find new insights and trends.