the blaze strategy

Native advertising that seamlessly integrates product placements within programming is emerging as a viable way for brands to reach consumers.

“We’re looking at providing a more integrated, less interruptive experience that we think is responding to consumer trends as we move from a traditional linear viewing experience to streaming, where consumers are demanding fewer interruptive commercials and less interruptive experiences,” Michael Shields, general manager of advanced advertising at native advertising technology company TripleLift, said in this interview with Beet.TV.