One-word answers with General Mill's Brad Hiranaga

Campaign

Oct 18, 2019

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See what the chief brand officer has to say about the CPG industry today and in the future.

From Cheerios to Häagen-Dazs to Yoplait, General Mills has some of the world’s most iconic food brands, and Brad Hiranaga has seen all ups and downs, trends and more during his 15-year tenure with the company.

Campaign US caught up with the General Mills chief brand officer to find out the biggest obstacle facing CPG companies right now, what the future holds for this industry, and, of course, his favorite cereal within the portfolio.

What's the most exciting aspect of marketing today? Trailblazing.

Describe the culture of General Mills. Hungry.