AdAge
Sep 2, 2020
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Brad Hiranaga, chief brand officer for General Mills North America, joins the Marketer’s Brief podcast
General Mills and other packaged food marketers were in an enviable position early on during the coronavirus pandemic. Shoppers were filling their in-person and online carts with loads of products, from cereals including Cheerios and Lucky Charms to Betty Crocker cake mixes and Old El Paso meal kits.
“I think we’re all much more empathetic and better as marketers to understand those problems,” Brad Hiranaga, chief brand officer, General Mills North America, says on the latest episode of Ad Age’s “Marketer’s Brief” podcast. “What I think COVID's done is it’s really accelerated areas that we always knew were important but now are at the forefront of everything we do,” he says.