Pricing and Inventory in the UK and US - Q&A with John Stoneman, TripleLift

ExchangeWire

Oct 29, 2021

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Ahead of ATS London 2021, John Stoneman, senior vice president of global demand at TripleLift, discusses pricing and inventory in the UK and the US in this exclusive Q&A.

The way TripleLift manages inventory is somewhat channel-agnostic. In many cases, we are able to run either a native, video or banner format into a particular placement depending on what is the right thing for the publisher, advertiser and consumer. This is consistent across all markets. However, we have been focusing a lot of our publisher development on the video market as it continues to grow at a tremendous pace, and the demand for Instream and CTV inventory are the two formats driving this.