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Marketing Brew
May 13, 2022
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Amazon, Peacock, and even ad-tech firms are betting big on product placement, a business that’s growing since streamers have fewer ad breaks.
In the early 1980s, the chocolatier Mars did what Elliott simply could not do—turn down E.T. The company declined to let M&Ms be the snack du jour of America’s favorite extra terrestrial. Instead, Steven Spielberg settled for Hershey’s Reese’s Pieces, and the rest is chocolate-coated history.
“All of a sudden, the 15 minutes of ads that they used to have on national television [or] cable is no longer an acceptable experience for viewers,” Andrew King, VP of product at ad-tech firm TripleLift, told Marketing Brew.
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