AdWeek
Jan 26, 2024
View entire article
The brand replaced Canada Goose as the official outdoor partner of the Sundance Film Festival
Outdoor apparel brand Cotopaxi sponsored the Sundance Film Festival this year, after the Sundance Institute ended a decade-long relationship with luxury outdoor apparel retailer Canada Goose. The pivot created space for Cotopaxi, a smaller, Utah-based retailer known for its mission-driven strategy and colorful products.
"The company was founded on this idea that we can do capitalism better. Our tagline is “Gear for Good,” and [Cotopaxi] was founded upon that idea. 1% of sales, at minimum, go toward the Cotopaxi Foundation. That foundation was set up with a broader mission of trying to alleviate global poverty, which is the No. 1 United Nations sustainability goal."