the blaze strategy

Wong comes up with big ideas for the packaged goods giant's ad campaigns. She steeps herself in pop culture and food nostalgia, forming partnerships with stars like Serena Williams and Quinta Brunson.

For Lucky Charms, a deal with Disney's Marvel included a campaign where people could go to a website to unlock 1,000 limited-edition boxes of the cereal based on Marvel's "Loki" TV series. The campaign resulted in more than 782 million social and media impressions in one week, according to General Mills.