Road to Brandweek: General Mills’ Brad Hiranaga Says Consumers Have Higher Expectations of Brands Now

Adweek / Brandweek

Sep 4, 2020

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CPG businesses have had a moment in the spotlight during the pandemic

It’s a good time to be in the CPG business. As stay-at-home orders forced people inside (and out of restaurants), grocery stores became one of the few storefronts that remained open for business. And as unprecedented challenges swept the nation, consumers began to gravitate toward the brands they knew and loved.

"Covid-19 has accelerated the need for marketers to have deeper empathy for the consumer, understand the problems that they’re facing and lean in to create solutions to help."