the blaze strategy

Media agencies sometimes stumble upon audience data significant enough to impact product strategy.

To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

“If they’re really concerned with quality, they don’t want an Instacart driver picking out their produce from the grocery store. But they’ll buy something like ButcherBox because the quality is inherent in the product,” Owens said.