Stocking Up On First-Party Data, With General Mills Marketer Heather Conneran

Ad Exchanger

Jul 26, 2022

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Collecting first-party data has never been easy for consumer packaged goods companies. Retailers are usually the ones with the direct shopper relationship.

“CPGs are always operating with one arm behind our back from a data standpoint,” says Heather Conneran, director of brand experience platforms at General Mills, on this week’s episode of AdExchanger Talks.