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MarTech Series
Nov 3, 2021
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A prominent CFO recently said that to his staff. And he couldn’t be more on point. Except in the case of our industry, it isn’t “someone.”
It’s all of us. While much of the economy fell off the cliff during the pandemic, digital marketing experienced a weirdly timed renaissance. With so many people stuck at home and glued to their TVs, phones, and computers, brands had a captive audience. Reliably consistent categories like home entertainment, food and beverage, even home and gardening achieved a windfall, more than making up for losses in areas like tourism(TripleLift ).
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