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AdExchanger
Oct 7, 2020
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“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, SVP of global supply at TripleLift.
Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period before the Presidential election will be the highest two-week digital political spend period in advertising, ever. And yet, despite all this money coming into the system, publishers and platforms, facing a historically nasty political season, are wrestling with the question of how their audiences will respond.
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