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Campaign US
Oct 5, 2021
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The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.
As the amount of supply shrinks, advertisers need creative ways to reach their audiences on streaming TV.
Enter programmatic platform TripleLift and playout software provider Amagi. The duo announced a partnership Tuesday that will enable advertisers to embed product placements seamlessly within episodes of a TV show.
“With this partnership with Amagi, we can analyze the video and see TV programming upstream of any ad infrastructure,” explained Michael Shields, general manager of advanced advertising at TripleLift. “That gives us rich contextual information to insert brands.”
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