People of Color in Tech
Jan 8, 2024
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Two minority-owned platforms, TripleLift and Reset Digital, have partnered to help advertisers achieve their diverse spending goals
Two minority-owned platforms, TripleLift and Reset Digital, have partnered to help advertisers achieve their diverse spending goals, increasing diverse representation across the programmatic ecosystem.
In 2023, an ANA survey found that the media and advertising community had shown more interest in supporting diverse suppliers over the past year.
“This partnership allows advertisers to achieve their diverse spend goals with an end-to-end solution that is more aligned with their corporate supplier diversity reporting requirements,” said Thomas Brandon, VP of Agency Strategy and Economic Inclusion at TripleLift.