AdExchanger
Dec 14, 2022
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General manager for connected TV at TripleLift, Michael Shields, added: “iSpot helps brands ensure more dollars are going towards engaging with new audiences
TripleLift, the advertising technology company reinventing ad placement, today announced that it has named Sonja Kristiansen as Chief Business Officer, a new role for the company. A member of TripleLift's executive team, Kristiansen will be responsible for the company's strategic initiatives, corporate development and will be central to driving global partnerships for the company.
"Sonja possesses a rare combination of dynamic leadership skills and keen understanding for all parts of the digital media ecosystem," said Dave Clark, CEO at TripleLift. "She is a trusted partner to our customers, a beloved leader inside our walls and a knowledgeable leader in the industry. Sonja will be central to building out and driving our strategy moving forward."