Campaign
Aug 4, 2021
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Adtech company has appointed former The Trade Desk exec to lead its expansion in APAC.
Supply-side adtech platform TripleLift has hired Henry Shelley to oversee an expansion of its Asia-Pacific operations after witnessing fast growth in Australia.
Shelley has experience expanding company operations across regions, most recently as the general manager of Southeast Asia at The Trade Desk. He began his career in 2006 in London working for digital agency Latitude before joining Mitchells Communication Group’s search-engine-marketing division, Columbus Search, in Sydney. In 2012, following the acquisition of Mitchells by Aegis (later Dentsu Aegis Network), Shelley was appointed MD of Amnet ANZ. In 2016, he became VP of global product innovation, where he was tasked with accelerating Amnet’s product ambitions across TV and OOH.
Shelley said: "TripleLift quickly established itself as a trusted partner in Australia, and with the company’s acquisition—one of the largest transactions in adtech history—expansion in key markets across APAC is accelerating."