The Drum
Dec 15, 2023
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TripleLift partners with iSpot.tv to verify its ad impression across Connected TV (CTV) and linear.
Ad tech firm TripleLift has tied with TV measurement company iSpot to bring greater transparency to its connected TV (CTV) offering.
The inability to measure an ad impression delivered on CTV is still holding brands back from moving money over from linear TV. When brands buy programmatic CTV inventory, they often have no idea what channel or even what show an ad will be served on – there is almost no visibility.
General manager for connected TV at TripleLift, Michael Shields, added: “iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimization.”