Advanced TV
Dec 16, 2022
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TripleLift has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company
TripleLift will leverage iSpot.tv’s cross platform ad measurement capabilities to verify creative delivery across spots and In-Show ad placements at the household level, measure CTV impressions and give customers a view into the incremental reach generated against congruent linear campaigns. By leveraging TripleLift’s proprietary systems and iSpot.tv’s audience measurement capabilities, brands can optimise campaigns for right time, on target delivery against age, gender and advanced audiences.
“Independent verification of our platform doesn’t just prove the value of our CTV products, it deepens the value brands can derive from investing with us,” said Michael Shields, General Manager, Connected TV at TripleLift. “iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimisation.”