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AdExchanger
Nov 17, 2022
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After a five-year run as GM of Comcast-owned video ad tech platform FreeWheel, Dave Clark made the jump to programmatic ad platform TripleLift, which hired him as CEO in October.
"TripleLift is a company that I always admired. The founders, Eric [Berry] and Ari [Lewine], created this native advertising space, and they’ve started to apply those muscles in other arenas, like CTV.
The 1plusX acquisition was intriguing, given the single biggest topic on everyone’s mind is privacy. And it’s not just about the cookie. You’ve got to think about the regulatory environment. There’s a larger question about surveillance marketing, fundamentally, and should we be doing this at all."
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