the blaze strategy

TripleLift, the ad tech platform elevating digital advertising across every screen, today released the industry’s first-ever large-scale test results showing that its recently launched first-party data targeting solution is effective across the web, including in cookie-constrained environments. Results show the offering massively improved outcomes for both advertisers and publishers when a third-party cookie was not available.

“We have been discussing the coming cookie-pocalypse as an industry, but often forget that almost half the internet is already unaddressable. This is a boiling the frog moment happening right before our eyes,” said Ed Dinichert, Chief Revenue Officer at TripleLift.