the blaze strategy

Ad tech company TripleLift is receiving a majority investment from global investment firm Vista Equity Partners, the company announced on Monday.

TripleLift had explored other possible options, including discussions with other private equity firms, but decided to partner with Vista Equity because of the outfit’s scale and experience investing in other technology firms, Barry says. “There are benefits in scale, but we’re not doing scale for scale’s sake, but are looking for what is complementary to our business,” he says, adding that Vista Equity could “provide vertical or horizontal complements to our business.”