TripleLift to Sell Majority Stake to Vista Equity Partners for $1.4 Billion

Adweek

Mar 29, 2021

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Ad tech sees another M&A jolt

TripleLift is the latest company in the ad-tech space to announce a liquidity moment with a “majority investment” from Vista Equity Partners understood to be $1.4 billion.

In a statement, Michael Fosnaugh, co-head of the Vista Flagship Fund and senior managing director said TripleLift has “created unique value to an entire ecosystem of companies.”

Rod Aliabadi, managing director at Vista Equity Partners, added, “We look forward to continued market leadership in programmatic, further catalyzing our opportunity in CTV and building upon our expansion into priority international markets across Europe and Asia.”