the blaze strategy

According to eMarketer’s latest forecast, US connected TV (CTV) ad spending will near $30 billion in 2024.

But that amount could go higher if the industry can give the market certainty and security over the looming problem of ad fraud.

“Those are two really critical pieces for any new marketplace, but especially connected television. We’ve done a lot of work with partners like HUMAN and through industry groups like the IAB or through the HUMAN Collective to help define those standards, which leads to greater transparency and trust for buyers.”