the blaze strategy

Vevo, the world’s leading music video network, today announced it has partnered with TripleLift, one of the largest advertising technology platforms in the world, to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels.

“As video consumption habits evolve and time spent across all devices remains on the rise, it is increasingly important for advertising solutions to reflect these changes. TripleLift’s In-Show ad formats make it easy for brands to engage the right audience at the right time,” said Michael Shields, general manager, connected TV, TripleLift. “By bringing new ad experiences to Vevo’s audience, we’re showing what the future of brand-supported TV will look like: better for audiences, programmers and marketers.”