Marketers That Matter
Oct 11, 2022
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In partnership with The Wall Street Journal, Visionaries is a live conversation and podcast hosted monthly on Zoom.
In our recent conversation with Lara Balazs, EVP, CMO, and GM of Strategic Partner Group of Intuit, and Doug Martin, Chief Brand and Disruptive Growth Officer of General Mills, we discussed how they are building resilient communities that stand the test of time. Both Lara and Doug share a keen understanding of their community challenges and needs, know what it takes to build a strong brand identity, and have a company culture excited to be a part of the mission.
"I differentiate my role as the Chief Brand and Disruptive Growth Officer by parsing out regular growth versus disruptive growth. Regular growth is 99% of what we do and entails our existing core businesses which have tremendous performance. Disruptive growth acknowledges the new things we need to establish to position the business to scale three to five years into the future."