PE Hub
Mar 29, 2021
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Vista Equity Partners has agreed to make a majority investment in TripleLift, an advertising technology platform.
Triplelift, one of the largest advertising technology platforms in the world, announced today it has signed a definitive agreement to receive a majority investment from Vista Equity Parners. Vista, a leading global investment firm focused on enterprise software, data and technology-enabled business, will help drive further innovation accrose TripleLift and accelerate growth.
"We have developed into a leader int ehadvertising technology space and are excited about our next chapter," said Eric Berry, Co-Founder and CEO of TripleLIft. "When looking for an investment partner, we placed a premium on a deep understnading of ad tech and a willingness to lean into developing our portfolio of innovative, high-growth products. Vista is that partner."