the blaze strategy

With the move away from third-party cookies, the push for first-party and the rise of CTV, the digital advertising industry currently experiencing a number of seismic shifts simultaneously.

But even with all of these changes swirling around, there is one thing that has remained constant – the need for good ads.

“We’re here to grow the market,” TripleLift’s managing director APAC Henry Shelley told B&T.

“Our business is built around working out how we can help publishers monetise their audience better.”