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Ad Age
Oct 4, 2022
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With Netflix jumping into the fray of ad-supported streaming, advertisers will soon have even more ways to reach consumers.
As the competitive environment ratchets up for connected TV (CTV) ad dollars, the stakes for streaming services are getting higher.
Whether you are heavily engaged in CTV or are a smaller, mid-market player, you need offerings that can generate new revenue streams and help you stand out. Streaming services will optimize yield, and brands will maximize their business outcomes and return on ad spend (ROAS), if and only if consumer engagement is high.
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