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AdExchanger
Dec 12, 2023
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“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jonathan Teitloff, product director, CTV at TripleLift.
Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail about the audience and context of their ads. Now, advertisers are rightfully frustrated that they have so little transparency into where their ads run when buying television programmatically.
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