WPP AND IHEARTMEDIA JOIN FORCES TO LURE MORE AUDIO BRANDING BUSINESS

Ad Age

Jun 17, 2019

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‘Project Listen’ includes creative and media planning services

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events.

The first episode will be recorded at Cannes at WPP’s beach venue. Guests will include General Mills Chief Brand Officer Brad Hiranaga, media personality Ryan Seacrest and Will Pearson, host of the “Part Time Genius” podcast.