the blaze strategy

An Interview With Chief Brand Officer Brad Hiranaga

The pandemic has allowed General Mills to fully activate its internal mantra of being a force for good. Brand chief Brad Hiranaga details how this US food giant is altering its marketing plans to take action based on the needs of the moment.

Media firm has already seen a boost in viewability with new programmatic solution

WPP media investment group GroupM has announced the launch of The GroupM Multicultural Marketplace in the U.S.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark.

General Mills and Conagra Brands confirm sales are spiking

The company also plans to make ecommerce a top priority

Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2.

When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years - following similar moves by Mozilla’s Firefox and Apple’s Safari - it heralded in a new era of digital advertising.

Across the world governments, businesses and individuals are dealing with extraordinary circumstances that are forcing all of us to challenge the status quo as we step into a new normal.

From managing expectations to planning for post-pandemic

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

General Mills’ Brad Hiranaga, Chief Brand Officer, North America

Stories and insights from the world's most creative, innovative, and human leaders.

The good, the bad, and the possible - top marketers from McDonald's, Marriott, GSK, General Mills and Snap talk personalisation at CES 2020

Find out what these brand execs like the most and least about the tech conference.

Choosing a single word for these questions isn't as easy as it seems.

Chief brand officer of North America Brad Hiranaga talked about what's top of mind for the brand

See what the chief brand officer has to say about the CPG industry today and in the future.

More than one hundred of the world’s top marketing leaders have joined forces to support the career development of mid- to senior-level marketers via the Adweek Executive Mentor Program

General Mills on transformation, disruption and ‘the squeezed middle

The council will feature executives from American Express, Anheuser-Busch InBev, General Mills, NFL, The Ad Council, ADCOLOR, The Female Quotient, Verizon, and more

To rejuvenate old brands, executive Brad Hiranaga is tapping social-media influencers and Hollywood; Count Chocula at Hotel Marmont

To rejuvenate old brands, executive Brad Hiranaga is tapping social-media influencers and Hollywood; Count Chocula at Hotel Marmont

Doug Martin, CMO, General Mills

Doug Martin, CMO, General Mills

What better role than Chief Brand Officer for someone who’s “in love with brands?”

Brad Hiranaga, chief marketing officer of General Mills, discussed managing the company’s many brands with Variety‘s Ramin Setoodeh at the Variety Studio

General Mills has embarked on a project of marketing transformation as its re-tools its iconic brands to compete in the fast-changing grocery aisle.

Join Weather Edwards and Campaign US for spicy daily encounters with festival-goers.

Influencer marketing is arguably still the Wild West of the marcomms world, but that is not stopping savvy advertisers from unleashing the power of influencers to great effect.

‘Project Listen’ includes creative and media planning services