the blaze strategy

Last year, Cotopaxi assisted (directly and indirectly) over 477,000 people living in poverty around the world.

Deloitte’s “Out of Office with Stacy Kemp” video series dives deeper than surface-level conversation, providing you with a more authentic and relatable look into the CMO role.

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief Brand Officer of Cotopaxi), Erica Taylor (Vice President and Chief Marketing Officer of Genentech), and Lisa Materazzo (Group Vice President of Marketing at Toyota Motor North America).

On creating art, not just marketing

The Experiential Marketing Summit has evolved into the industry’s premier show for brand marketers, tradeshow organizers, meeting and event planners, and booth display designers.

This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO

“Verizon is not just a mobile phone company” was the message behind 5G Innovation Sessions, a multicity mini-conference event series that introduced Verizon’s foundational role in digital transformation.

The entrepreneurial approach to driving business growth and strategic advantage that these marketing leaders take is beholden to neither the status quo nor disrupting it for disruption’s sake.

The entrepreneurial approach to driving business growth and strategic advantage that these marketing leaders take is beholden to neither the status quo nor disrupting it for disruption’s sake.

The hot new business model that proves caring capitalism really works

While businesses strive for accessible and inclusive workplaces, scale can be a challenge as the needs of each employee are unique.

The food maker is partnering with supplement brand Ghost to get in on a growing market

These women are setting the bar for leadership, innovation, inclusion and more in advertising, communications and marketing.

Leading marketers from McDonald’s Mastercard, Duolingo, Pinterest, Molson Coors, and more define brand purpose, and explain how they approach and measure their brand’s cultural relevance.

A podcast about the world of modern advertising and the talent defining it.

Alphabet’s Google for years has worked to give advertisers notice that it would end support for tracking cookies in its popular Chrome browser amid increasing concerns about user privacy and data protection.

Listen more, talk less. Advocate for a communication style that values active listening over constant self-promotion

A new report from IAB Tech Lab highlights the shortcomings of Privacy Sandbox, an initiative led by Google following its decision to deprecate third-party cookies from its Chrome browser.

As agencies get more serious about finding the right third-party cookie alternatives, they are running into challenges, both old and new.

Here are Insider's 2023 rising stars of brand marketing.

The brand replaced Canada Goose as the official outdoor partner of the Sundance Film Festival

The WorkLife Awards recognize the top employers and the values that make them unique. Over the years, we’ve honored top employers, including Pinterest, Dagne Dover, Banfield Pet Hospital, Audible and many more.

Audience analysis can lead brands in surprising directions

This podcast series focuses on how CRM, retention, and lifecycle marketing leaders at global consumer brands grow customer lifetime value. Learn how they think about first principles and get tactical takeaways to personalize experiences at scale.

General Mills' CMO, Doug Martin, In The C Space Studio – CES 2024

Two minority-owned platforms, TripleLift and Reset Digital, have partnered to help advertisers achieve their diverse spending goals

A first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship in 2024 in this two-part series.

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship in 2024 in this two-part series.

3 New Year's resolutions for agencies and clients in the pitch room

The team acts like a consultancy, pairing brands from Cheerios to Betty Crocker with fashion designers, esports stars, artists, sports brands and more

TripleLift partners with iSpot.tv to verify its ad impression across Connected TV (CTV) and linear.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jonathan Teitloff, product director, CTV at TripleLift.

When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand.

Chief brand officer Brad Hiranaga shares how the outdoor apparel brand strikes meaningful collabs and experiential activations

Results: 33% Improved CPCs for Advertisers and 26% Improved CPMs for Publishers

1st Party Data Outperforms Both Cookie and Non-Cookie Buys

Live your brand purpose. No matter what, stay true to why your brand exists. Every decision you make should align with your values. This not only helps you stay focused but strengthens your brand and creates trust with your audience. Our brand purpose is to Move People To Do Good. We try to ensure that the products we make, the partnerships we build, and the stories we tell always ladder back to that purpose.

Insider identified the chief marketing officers to watch in 2023. They're first-time and newly named CMOs at top brands such as General Motors and TikTok.

Doug Martin has been at the company since he joined as an intern, which has allowed him to acquire the “completely different skillsets”

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Doug Martin, chief brand officer at General Mills, says that ad spend is growing as more people opt to dine at home

Doug Martin, General Mills

These CMOs are meeting the marketing world's biggest challenges

Jordan Bitterman is the Chief Marketing Officer of TripleLift, an advertising technology company that has been reinventing ad placement for marketers and publishers since 2012.

The Digital Marketing Industry’s First Searchable Guide to the Best Agencies, Tech Providers and Partners in the Business.

Doug Martin talks about the journey of the iconic CPG brand based in Minneapolis

In this video interview with Beet.TV, Jonathan Teitloff, Sr. Director, Product, CTV, TripleLift, explains the importance of ad fraud.

Digital media platform TripleLift announced its plans to lower GHG emissions across all scopes by over 50% each by 2030.

Digital media platform TripleLift announced its plans to lower GHG emissions across all scopes by over 50% each by 2030.

"The trick is figuring out when is the moment to jump on a trend."