the blaze strategy

General Mills is putting up more safeguards as generative AI takes the internet by storm and raises serious questions around media ethics and accuracy.

Maker of Lucky Charms and more wants to avoid misinformation online in the age of generative AI

From Fawlty Towers, to Tyson Fury and even leg warmers – the world is full of comebacks. So perhaps it’s time for the resurgence of Supply Path Optimisation (SPO) tools.

Sonja Kristiansen, Chief Business Officer at TripleLift chats about the modern state of adtech in this catch-up with MarTechSeries:

Doug Martin, Chief Brand and Disruptive Growth Officer at General Mills, was interviewed by Insider at the Cannes Lions international Festival of Creativity

Here are Insider's 2023 rising stars of brand marketing.

Cinedigm expands in-show advertising opportunities across its 15 FAST channels and over 15,000 on-demand titles

Ads will be contextually aligned with content

Doug Martin, CMO of General Mills

The tech leadership behind the advertising innovation

TripleLift has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company

TripleLift partners with iSpot.tv to verify its ad impression across Connected TV (CTV) and linear.

General manager for connected TV at TripleLift, Michael Shields, added: “iSpot helps brands ensure more dollars are going towards engaging with new audiences

How to manage post-pandemic challenges on your journey to the C-suite.

Top marketers from McDonald’s, American Eagle, and more discussed the challenges and opportunities in the industry today.

After a five-year run as GM of Comcast-owned video ad tech platform FreeWheel, Dave Clark made the jump to programmatic ad platform TripleLift, which hired him as CEO in October.

TripleLift has expanded to support online video and connected TV formats

In this video interview with Beet.TV at ANA Masters Of Marketing, Ben Winkler, SVP, Agency Strategy, TripleLift, explains.

Marketers are already dealing with challenges like inflation, recession fears, political uncertainty and a global pandemic. We don’t want any more unknowns.

Our inaugural list of the B2B companies that go the extra mile to provide game-changing support for small businesses.

In partnership with The Wall Street Journal, Visionaries is a live conversation and podcast hosted monthly on Zoom.

With Netflix jumping into the fray of ad-supported streaming, advertisers will soon have even more ways to reach consumers.

TripleLift - Advertising technology company reinventing ad placement to serve the needs of leading brands, publishers, CTV streamers, and demand-side platforms.

Henry Shelley, Managing Director, APAC, TripleLift, shares with MartechAsia his insights on native advertising and its promises.

With FAST viewing on the rise, brands can leverage Vevo’s overlay ads for brand-building and contextual targeting against expertly curated music video programming on connected TVs

Vevo Partners With TripleLift to Launch Dynamic Overlay Ads for Its Linear-Programmed TV Channels

On bringing Loki Charms to life, and finding inspiration in Glennon Doyle and Brené Brown

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape.

Collecting first-party data has never been easy for consumer packaged goods companies. Retailers are usually the ones with the direct shopper relationship.

Retail advertising networks are taking off, with advertisers tapping into retailers’ owned on-site or in-app inventory to reach engaged audiences at the point of sale and boost conversions.

Breaking into connected TV isn’t easy. It takes hard-earned partnerships with dominant distributors like Netflix or Disney.

Dailymotion and TripleLift, announced an expanded strategic partnership that enriches each company’s offering.

Dailymotion increases ad performance through enhanced offerings and custom native formats TripleLift expands inventory through full video publisher and streaming platform globally

TripleLift expands inventory through full video publisher and streaming platform globally

Melissa Wildermuth, General Mills

At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed the programmatic ecosystem

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data.

Here are some key takeaways from this year’s event.

The Digital Marketing Industry’s First Searchable Guide to the Best Agencies, Tech Providers and Partners in the Business.

In 2021, TripleLift launched its innovative In-Show Product Placement technology, a foundational pillar for the future of brand-supported television.

TripleLift in 2021 launched Our Underrepresented Voices Exchange Traded Deals (UNREP)

For those of you who dipped into the IAB NewFronts this season, you know that nontraditional ad formats took center stage.

The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.

Labels can be useful for quickly understanding something about each other at a high level, but they do a disservice to the nuances and uniqueness that we each represent at a deeper level.

Amazon, Peacock, and even ad-tech firms are betting big on product placement, a business that’s growing since streamers have fewer ad breaks.

This year, the awards program honored 130+ leaders who have made a lasting impact on their brands, organizations and markets.

Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies.

Being a woman in the business world levies a mental tax that can ultimately impact productivity and performance.

Although Netflix is planning to dismount from its ad-free high horse to deal with its subscriber slump, the fact is most viewers don’t want to be interrupted by ads.

General Mills' Doug Martin talks path to purchase online, consumer behavior, and Web3