the blaze strategy

Heather Conneran, Director, Brand Experience Platforms, General Mills

Switzerland-based business helps companies use first-party data, which they have collected themselves—an increasingly important strategy amid tightening privacy regulations

TripleLift, once a scrappy gen-two ad tech startup (though by now a grizzled programmatic veteran), announced its first-ever acquisition on Monday, spending $150 million for Swiss publisher data company 1plusX.

12 top marketers confess their non-negotiables and red flags

Marketing moms don’t require a pandemic to demonstrate how adept they are at leadership, time management and running complex marketing campaigns. But they certainly deserve the recognition.

As the country starts to emerge from Omnicron, women find their way to whatever normal is in 2022. Melissa Wildermuth knows where she fits: in the middle.

Insider named its first list of up-and-coming advertising tech talent.

Insider released its sixth annual list of the world's most innovative CMOs in June 2021.

The adtech industry has largely rebounded from 2020 with new funding, IPOs, and a focus on streaming TV.

A prominent CFO recently said that to his staff. And he couldn’t be more on point. Except in the case of our industry, it isn’t “someone.”

Ahead of ATS London 2021, John Stoneman, senior vice president of global demand at TripleLift, discusses pricing and inventory in the UK and the US in this exclusive Q&A.

Don’t go chasing waterfalls, please stick to the bidders and the auctions that you’re used to. Ultimately, we know that you’re going to have it your way or nothing at all.

The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.

Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.

Industry leaders like The Trade Desk giddyup to bring transparency, efficiency and accountability to the ecosystem

The Future of TV Briefing this week looks at the companies that are aiming to revamp the traditional TV ad format for streaming.

Inside TripleLift's Australia Plans

Ad-tech company, TripleLift, announced an expansion in their APAC operations.

Adtech company has appointed former The Trade Desk exec to lead its expansion in APAC.

The popularity of ad-free streaming services like Netflix and Disney+ has led to speculation about the future of ad-supported television.

Marketers have 'the opportunity and responsibility' to impact growth and good

The ad tech company is waiving its fees so more spend goes into the hands of underrepresented publishers

GroupM and ad-tech firm TripleLift and are teaming on a trading platform developed by the latter to help ad buyers direct more media spending to minority-owned publishers.

Eric Berry, Co-founder and CEO at TripleLift shares a few snippets on TripleLift’s growth journey while discussing a few top trends in today’s adtech and digital ad spend market:

As an executive, you wear many hats beyond simply overseeing a department. As a member of the executive team, or as some might refer to it, the C-Suite, it is my responsibility to see the big picture at all times.

Women carry a unique burden; a burden that must be acknowledged and addressed.'

The richest Black man in America is about to get richer!

Mixing business with purpose

Billionaire Robert Smith is expanding his investment portfolio to include a massive majority stake ownership of the online advertising platform TripleLift.

This week, Vista Equity Partners said it would acquire a majority stake in TripleLift, reportedly investing $1.4 billion.

Deal worth more than $1.4 billion dollars, sources say

Ad tech sees another M&A jolt

Vista Equity Partners has agreed to make a majority investment in TripleLift, an advertising technology platform.

Brad Hiranaga shares a strategic growth framework for future-proofing your brand

On the importance of a nimble brand strategy at Adweek's Outlook 2021

The pandemic has upended the advertising industry and accelerated existing trends.

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.

After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s.

Chief brand officer Brad Hiranaga on the company's moves in innovation, digital and social good

Tear-jerker scenes and reminders of the coronavirus pandemic are part of a not-so-cheery seasonal ad blitz.

Major streamers are rethinking relationships with third-party ad tech

The growth of e-commerce has fundamentally transformed General Mills' marketing approach, said its North America chief brand officer Brad Hiranaga.

In this new opinion series, we ask readers of The Drum from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, SVP of global supply at TripleLift.

The COVID-afflicted investment environment, and why the big platforms are immune

These executives survived the Zoom job interview, but haven’t met their teams in person and still don’t know the office layout

Indispensable execs from Target, TikTok, GroupM, Disney and many more on stepping up for their brands when it mattered most

CPG businesses have had a moment in the spotlight during the pandemic

Brad Hiranaga, chief brand officer for General Mills North America, joins the Marketer’s Brief podcast